{"product_id":"9780714843377","title":"It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden","description":"DESCRIPTION : \u003cbr\u003e\u003cp\u003e\u003ci\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/i\u003e is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. \u003c\/p\u003e\u003cp\u003eThe world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. \u003c\/p\u003e\u003cp\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/p\u003e\u003cbr\u003e\n\u003cbr\u003e\nPRODUCT DETAILS : \u003cbr\u003e\n    \u003ctable\u003e\n    \u003ctr\u003e\u003ctd colspan=\"2\"\u003eISBN : 9780714843377 \u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd colspan=\"2\"\u003eBY (AUTHOR) Arden, Paul \u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003ePUBLISHER : Phaidon Press Ltd  \u003c\/td\u003e\n        \u003ctd\u003ePUBLICATION DATE : May 30, 2003 \u003c\/td\u003e \u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCOUNTRY OF PUBLICATION : United Kingdom \u003c\/td\u003e\n        \u003ctd\u003eIMPRINT : Phaidon Press Ltd \u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eLANGUAGE : English \u003c\/td\u003e\n        \u003ctd\u003eAGE : General \u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd colspan=\"2\"\u003ePRODUCT FORM : Paperback \/ softback \u003c\/td\u003e\u003c\/tr\u003e\n    \u003c\/table\u003e\n    DIMENSION : 178 mm x 120 mm \u003cbr\u003e\u003cbr\u003ePRODUCT CATEGORY :\u003cbr\u003e    \u003ca href=\"https:\/\/bookazine-hong-kong.myshopify.com\/collections\/Health-Relationships-Personal-development\"\u003eHealth, Relationships \u0026amp; Personal development\u003c\/a\u003e\u003cbr\u003e","brand":"Arden, Paul","offers":[{"title":"Default Title","offer_id":32424610529366,"sku":"9780714843377","price":140.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/7087\/3174\/products\/70feccad83d559328dadcbd525f083ce.jpg?v=1588960328","url":"https:\/\/bookazine.com.hk\/products\/9780714843377","provider":"Bookazine","version":"1.0","type":"link"}