Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Smith, Paul

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

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DESCRIPTION :
Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.

PRODUCT DETAILS :
ISBN : 9780814420300
BY (AUTHOR) Smith, Paul
PUBLISHER : HarperCollins Focus PUBLICATION DATE : March 06, 2018
COUNTRY OF PUBLICATION : United States IMPRINT : Amacom
LANGUAGE : English AGE : General
PRODUCT FORM : Hardback
DIMENSION : 235 mm x 165 mm
WEIGHT : 562 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management

* This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.
DESCRIPTION : Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect. PRODUCT DETAILS : ISBN : 9780814420300 BY (AUTHOR) Smith, Paul PUBLISHER : HarperCollins Focus PUBLICATION DATE : March 06, 2018 COUNTRY OF PUBLICATION : United States IMPRINT : Amacom LANGUAGE : English AGE : General PRODUCT FORM : Hardback DIMENSION : 235 mm x 165 mm WEIGHT : 562 g PRODUCT CATEGORY : Economics, Finance, Business & Management * This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.