{"product_id":"it-just-works-the-nine-simple-rules-of-apples-success","title":"It Just Works: The Nine Simple Rules of Apple's Success","description":"DESCRIPTION : \u003cbr\u003e\u003cp\u003e\u003cb\u003eSimplicity is Apple’s competitive advantage. \u003ci\u003eIt Just Works\u003c\/i\u003e shows you how to make it yours.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhat is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it’s a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eIt Just Works\u003c\/i\u003e, Apple veteran Neil West unpacks the world-conquering methods of simplification passed down from \u003cb\u003eSteve Jobs\u003c\/b\u003e to \u003cb\u003eTim Cook\u003c\/b\u003e, and carried forward by \u003cb\u003eJohn Ternus\u003c\/b\u003e. This book offers a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact in their work and life.\u003cbr\u003e\u003cbr\u003eThrough nine simple rules, this book will show you how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild effective solutions from the ground up.\u003c\/li\u003e\n\u003cli\u003eMake work simpler for you and your colleagues.\u003c\/li\u003e\n\u003cli\u003eRemove friction from products, processes and decisions.\u003c\/li\u003e\n\u003cli\u003eSolve problems that your customers don't even know they have.\u003c\/li\u003e\n\u003cli\u003eCommunicate simply, persuasively and quickly.\u003c\/li\u003e\n\u003cli\u003eStay focused and drive change.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eBased on decades of experience at the cutting edge of innovation, West delivers a set of simplification methods you can apply immediately – without permission or additional resources – to transform your output and your results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'This book suggests that the secret of Apple's success is hiding in plain sight: it is the relentless pursuit of simplicity. Perhaps it says something about most of the world's other large corporations that, while they yearn to replicate the end result, they find it altogether impossible to replicate the means' - Rory Sutherland, author of \u003ci\u003eAlchemy\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003ePRODUCT DETAILS : \u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eISBN : 9781035082018 \u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eBY (AUTHOR) West, Neil \u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePUBLISHER : Pan Macmillan  \u003c\/td\u003e\n\u003ctd\u003ePUBLICATION DATE : September 03, 2026 \u003c\/td\u003e \u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOUNTRY OF PUBLICATION : United Kingdom \u003c\/td\u003e\n\u003ctd\u003eIMPRINT : Macmillan Business \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLANGUAGE : English \u003c\/td\u003e\n\u003ctd\u003eAGE : From 18 years \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003ePRODUCT FORM : Paperback \/ softback \u003c\/td\u003e\u003c\/tr\u003e\n\u003c\/table\u003eDIMENSION : 234 mm x 153 mm \u003cbr\u003e\u003cbr\u003ePRODUCT CATEGORY :\u003cbr\u003e    \u003ca href=\"https:\/\/bookazine-hong-kong.myshopify.com\/collections\/Economics-Finance-Business-Management\"\u003eEconomics, Finance, Business \u0026amp; Management\u003c\/a\u003e\u003cbr\u003e    \u003ca href=\"https:\/\/bookazine-hong-kong.myshopify.com\/collections\/Health-Relationships-Personal-development\"\u003eHealth, Relationships \u0026amp; Personal development\u003c\/a\u003e\u003cbr\u003e","brand":"West, Neil","offers":[{"title":"Default Title","offer_id":50086548373781,"sku":"9781035082018","price":238.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/7087\/3174\/files\/9781035082018.jpg?v=1786606911","url":"https:\/\/bookazine.com.hk\/products\/it-just-works-the-nine-simple-rules-of-apples-success","provider":"Bookazine","version":"1.0","type":"link"}