{"product_id":"the-business-of-media-distribution-monetizing-film-and-tv-content-in-the-ai-era","title":"The Business of Media Distribution: Monetizing Film and TV Content in the AI Era","description":"DESCRIPTION : \u003cbr\u003e\u003cp\u003eIn this fourth edition of the industry staple, veteran media executives Jeffrey C. Ulin and Tim O’Hair provide an accessible and contemporary overview of business theory and practice across key global market segments—film, television, and online\/streaming.\u003c\/p\u003e\u003cp\u003eWith an insider’s perspective, this book explores how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. In this fourth edition, the new focus will be on the growth and diversification of streaming video—with its inherent issues and maturation—and how AI is poised to impact market segments. As with previous editions, the material is interwoven with perspectives from key industry executives at studios, networks, agencies, and streaming leaders.\u003c\/p\u003e\u003cp\u003eThis book is an essential resource for creatives and professionals in the distribution business, providing a virtual apprenticeship to demystify the complicated media markets and to illuminate how digital technology has impacted the ecosystem. Readers will be able to glimpse into the future of how film and television content will be financed, distributed, and watched.\u003c\/p\u003e\u003cp\u003eOnline eResources contain further discussion on topics presented in this book.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003ePRODUCT DETAILS : \u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eISBN : 9781032761060 \u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eBY (AUTHOR) O'Hair, Tim, BY (AUTHOR) Ulin, Jeffrey C.  \u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePUBLISHER : Taylor \u0026amp; Francis Ltd  \u003c\/td\u003e\n\u003ctd\u003ePUBLICATION DATE : February 10, 2026 \u003c\/td\u003e \u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOUNTRY OF PUBLICATION : United Kingdom \u003c\/td\u003e\n\u003ctd\u003eIMPRINT : Routledge \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLANGUAGE : English \u003c\/td\u003e\n\u003ctd\u003eAGE : Tertiary Education \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003ePRODUCT FORM : Paperback \/ softback \u003c\/td\u003e\u003c\/tr\u003e\n\u003c\/table\u003eDIMENSION : 229 mm x 152 mm \u003cbr\u003eWEIGHT : 820 g \u003cbr\u003eSERIES : American Film Market Presents \u003cbr\u003e\u003cbr\u003ePRODUCT CATEGORY :\u003cbr\u003e    \u003ca href=\"https:\/\/bookazine-hong-kong.myshopify.com\/collections\/Economics-Finance-Business-Management\"\u003eEconomics, Finance, Business \u0026amp; Management\u003c\/a\u003e\u003cbr\u003e    \u003ca href=\"https:\/\/bookazine-hong-kong.myshopify.com\/collections\/The-Arts\"\u003eThe Arts\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e * This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.","brand":"Ulin, Jeffrey C.","offers":[{"title":"Default Title","offer_id":49932415303957,"sku":"9781032761060","price":588.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/7087\/3174\/files\/9781032761060.jpg?v=1779439221","url":"https:\/\/bookazine.com.hk\/products\/the-business-of-media-distribution-monetizing-film-and-tv-content-in-the-ai-era","provider":"Bookazine","version":"1.0","type":"link"}