DESCRIPTION :

What can you learn from the world’s most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.

Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.

The Marvel Studios Story educates you on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you’ll learn:

How to recognize and pursue additional revenue streams.
How a company can successfully balance the creative with business to appease investors and fans alike.
And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.

The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

PRODUCT DETAILS :

ISBN : 9781400232772
BY (AUTHOR) Wetzel, Charlie, BY (AUTHOR) Wetzel, Stephanie
PUBLISHER : HarperCollins Focus	PUBLICATION DATE : March 29, 2022
COUNTRY OF PUBLICATION : United States	IMPRINT : HarperCollins Leadership
LANGUAGE : English	AGE : General
PRODUCT FORM : Paperback / softback

DIMENSION : 101 mm x 76 mm
WEIGHT : 181 g
SERIES : The Business Storybook Series

PRODUCT CATEGORY :
Economics, Finance, Business & Management

Free delivery for local orders over $500

Discover our upcoming events

The Business Storybook Series

Currency