Enchantment: The Art of Changing Hearts, Minds and Actions

Enchantment: The Art of Changing Hearts, Minds and Actions

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DESCRIPTION :
Enchantment

n: 1) To charm, delight, enrapture

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?

According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.

The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

PRODUCT DETAILS :
ISBN : 9780241953648
BY (AUTHOR) Kawasaki, Guy
PUBLISHER : Penguin Books Ltd PUBLICATION DATE : March 03, 2011
COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Portfolio Penguin
LANGUAGE : English AGE : General
PRODUCT FORM : Paperback / softback
DIMENSION : 234 mm x 153 mm
WEIGHT : 317 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management
Health, Relationships & Personal development
DESCRIPTION :
Enchantment

n: 1) To charm, delight, enrapture

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?

According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.

The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

PRODUCT DETAILS :
ISBN : 9780241953648
BY (AUTHOR) Kawasaki, Guy
PUBLISHER : Penguin Books Ltd PUBLICATION DATE : March 03, 2011
COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Portfolio Penguin
LANGUAGE : English AGE : General
PRODUCT FORM : Paperback / softback
DIMENSION : 234 mm x 153 mm
WEIGHT : 317 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management
Health, Relationships & Personal development