Mao in the Boardroom: Guerilla Warfare in the Trenches of Corporate America

Mao in the Boardroom: Guerilla Warfare in the Trenches of Corporate America

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DESCRIPTION :
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. This is the new Little Red Book for a capitalist world.

PRODUCT DETAILS :
ISBN : 9780312310851
BY (AUTHOR) Stricker, Gabriel
PUBLISHER : Griffin Publishing PUBLICATION DATE : July 17, 2003
COUNTRY OF PUBLICATION : United States IMPRINT : Saint Martin's Griffin,U.S.
LANGUAGE : English AGE : General
PRODUCT FORM : Paperback / softback
DIMENSION : 182 mm x 113 mm
WEIGHT : 245 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management
Lifestyle, Hobbies & Leisure
DESCRIPTION :
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. This is the new Little Red Book for a capitalist world.

PRODUCT DETAILS :
ISBN : 9780312310851
BY (AUTHOR) Stricker, Gabriel
PUBLISHER : Griffin Publishing PUBLICATION DATE : July 17, 2003
COUNTRY OF PUBLICATION : United States IMPRINT : Saint Martin's Griffin,U.S.
LANGUAGE : English AGE : General
PRODUCT FORM : Paperback / softback
DIMENSION : 182 mm x 113 mm
WEIGHT : 245 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management
Lifestyle, Hobbies & Leisure