Mao in the Boardroom: Guerilla Warfare in the Trenches of Corporate America
HK$149.00
DESCRIPTION :
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. This is the new Little Red Book for a capitalist world.
PRODUCT DETAILS :
DIMENSION : 182 mm x 113 mm
WEIGHT : 245 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management
Lifestyle, Hobbies & Leisure
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. This is the new Little Red Book for a capitalist world.
PRODUCT DETAILS :
| ISBN : 9780312310851 | |
| BY (AUTHOR) Stricker, Gabriel | |
| PUBLISHER : Griffin Publishing | PUBLICATION DATE : July 17, 2003 |
| COUNTRY OF PUBLICATION : United States | IMPRINT : Saint Martin's Griffin,U.S. |
| LANGUAGE : English | AGE : General |
| PRODUCT FORM : Paperback / softback | |
WEIGHT : 245 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management
Lifestyle, Hobbies & Leisure