Unthinking: The Surprising Forces Behind what we Buy

Unthinking: The Surprising Forces Behind what we Buy

HK$149.00

{{#has_saved}}

VIP Price

{{original}} {{/has_saved}}
No Stock
DESCRIPTION :
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

PRODUCT DETAILS :
ISBN : 9780446574273
BY (AUTHOR) Beckwith, Harry
PUBLISHER : Little, Brown & Company PUBLICATION DATE : March 01, 2011
COUNTRY OF PUBLICATION : United States IMPRINT : Business Plus
LANGUAGE : English AGE : Professional & Vocational
PRODUCT FORM : Paperback / softback
DIMENSION : 192 mm x 129 mm
WEIGHT : 280 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management
DESCRIPTION :
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

PRODUCT DETAILS :
ISBN : 9780446574273
BY (AUTHOR) Beckwith, Harry
PUBLISHER : Little, Brown & Company PUBLICATION DATE : March 01, 2011
COUNTRY OF PUBLICATION : United States IMPRINT : Business Plus
LANGUAGE : English AGE : Professional & Vocational
PRODUCT FORM : Paperback / softback
DIMENSION : 192 mm x 129 mm
WEIGHT : 280 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management