Selling The Invisible: A Field Guide to Modern Marketing
HK$160.00
DESCRIPTION :
PRODUCT DETAILS :
DIMENSION : 190 mm x 130 mm
WEIGHT : 200 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees
PRODUCT DETAILS :
| ISBN : 9780446672313 | |
| BY (AUTHOR) Beckwith, Harry | |
| PUBLISHER : Little, Brown & Company | PUBLICATION DATE : March 20, 2012 |
| COUNTRY OF PUBLICATION : United States | IMPRINT : Business Plus |
| LANGUAGE : English | AGE : Undergraduate |
| PRODUCT FORM : Paperback / softback | |
WEIGHT : 200 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management