The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

9780670921607
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THE INTERNATIONAL BESTSELLING SENSATION

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

The Lean Startup changes everything - Harvard Business Review



PRODUCT DETAILS :
ISBN : 9780670921607
BY (AUTHOR) Ries, Eric
PUBLISHER : Penguin Books Ltd PUBLICATION DATE : October 06, 2011
COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Portfolio Penguin
LANGUAGE : English AGE : Tertiary Education
PRODUCT FORM : Paperback / softback
DIMENSION : 234 mm x 153 mm
WEIGHT : 437 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management