Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
HK$320.00
DESCRIPTION :
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike. Understanding Digital Marketing is now required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing.
Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.
PRODUCT DETAILS :
DIMENSION : 234 mm x 158 mm
WEIGHT : 711 g
PRODUCT CATEGORY :
Computing & Information Technology
Economics, Finance, Business & Management
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike. Understanding Digital Marketing is now required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing.
Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.
PRODUCT DETAILS :
| ISBN : 9780749478438 | |
| BY (AUTHOR) Ryan, Damian | |
| PUBLISHER : Kogan Page Ltd | PUBLICATION DATE : December 01, 2016 |
| COUNTRY OF PUBLICATION : United Kingdom | IMPRINT : Kogan Page Ltd |
| LANGUAGE : English | AGE : Tertiary Education |
| PRODUCT FORM : Paperback / softback | |
WEIGHT : 711 g
PRODUCT CATEGORY :
Computing & Information Technology
Economics, Finance, Business & Management