Digital China: Working with Bloggers, Influencers, and Kols

Want to know more about influencer marketing in the world?™s largest and fastest growing online market? This is the second book in our series guiding you through China?™s digital space. China is one of the most attractive markets in the world and collaborating with bloggers, KOLs and influencers is essential if you want to find a place in the consumer?™s heart. Don?™t know where to start? This book will help newcomers and experienced marketers alike gain insight and take action.
You?™ll learn about:
The Most Influential KOL Platforms and How They Work
How to Find and Select the Right Influencer for You
The Ins and Outs of Effective KOL Campaigns
KOLs in action: Revealing Case Studies

If you need a clearer understanding of one of the most dynamic marketing areas in China, this book is for you.
Over her 12 year marketing career in China and Hong Kong, serial entrepreneur Ashley has plenty of social media savvy to share. As a writer and former influencer with 400,000 fans on Chinese social media, Lauren Hallanan has firsthand experience and valuable insider knowledge. Together, they deliver actionable tips and key insights into the world of influencers and opinion leaders in China.