iWar: Fortnite, Musk, Spotify, and the Siege of Apple

9781911709657
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DESCRIPTION :

From the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.

Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.

In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly.

iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.



PRODUCT DETAILS :
ISBN : 9781911709657
BY (AUTHOR) Higgins, Tim
PUBLISHER : Transworld Publishers Ltd PUBLICATION DATE : September 18, 2025
COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Torva
LANGUAGE : English AGE : Tertiary Education
PRODUCT FORM : Paperback / softback
DIMENSION : 232 mm x 152 mm
WEIGHT : 351 g

PRODUCT CATEGORY :
Computing & Information Technology
Economics, Finance, Business & Management