Magic Words

9780063204935
HK$320.00 Sale Save

Item is in stock Only 0 left in stock Item is out of stock Item is unavailable

DESCRIPTION :

A NEXT BIG IDEA CLUB 'MUST-READ'

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.



PRODUCT DETAILS :
ISBN : 9780063204935
BY (AUTHOR) Berger, Jonah
PUBLISHER : HarperCollins Publishers Inc PUBLICATION DATE : April 13, 2023
COUNTRY OF PUBLICATION : United States IMPRINT : Harper Business
LANGUAGE : English AGE : General
PRODUCT FORM : Hardback
DIMENSION : 229 mm x 152 mm
WEIGHT : 401 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management
Health, Relationships & Personal development

In Store Availabillity | Click name to email shop:
Prince Building: 0
IFC: 0
Repulse Bay: 0
Festival Walk: 0
Lyndhurst Terrace: 0
Tai Kwun: 2

Shop inventory for reference only. Please contact shops for actual stock availability.