Zolima Culture Guide Volume 2: NEON IS NOT DEAD: THE FUTURE OF A HONG KONG ICON

Hong Kong once blazed with neon. Its streets glowed in electric reds, greens and blues — a hypnotic skyline that became one of the world’s most iconic cityscapes. Then, almost overnight, it began to vanish.

Neon Is Not Dead is the story of that light: born in Paris, perfected in Shanghai, celebrated in cities from Los Angeles to Tokyo — and nowhere more brilliantly than in Hong Kong. Join us as we trace neon’s global journey and how it became inseparable from Hong Kong’s identity. From legendary signs on Nathan Road to workshops where master craftsmen still bend glass by hand, we explore neon’s rise, fall and reinvention. This is more than nostalgia. It’s a story of survival and reinvention, of communities fighting to save their landmarks and new generations reimagining neon for the future. Vivid, fast-paced and deeply researched, Neon Is Not Dead captures the magic of a living, global light — and shows why Hong Kong remains its brightest star.

The limited edition includes an A2 folded poster featuring 21 legendary Hong Kong neon signs. One side shows illustrations; the other shares their stories — from Australia Dairy Company to Jumbo Kingdom.

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