DESCRIPTION :

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.

About the series

Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

PRODUCT DETAILS :

ISBN : 9783836568524
EDITED BY D&AD
PUBLISHER : Taschen GmbH	PUBLICATION DATE : April 09, 2022
COUNTRY OF PUBLICATION : Germany	IMPRINT : Taschen GmbH
LANGUAGE : English	AGE : Professional & Vocational
PRODUCT FORM : Hardback

DIMENSION : 195 mm x 140 mm
WEIGHT : 1080 g
SERIES : Bibliotheca Universalis

PRODUCT CATEGORY :
Economics, Finance, Business & Management
Language & Linguistics

* This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.

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