Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Foreword by Bill Gates
From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.
Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale.
Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.
PRODUCT DETAILS :
|ISBN : 9780008303631|
|BY (AUTHOR) Hoffman, Reid, BY (AUTHOR) Yeh, Chris|
|PUBLISHER : HarperCollins Publishers||PUBLICATION DATE : October 18, 2018|
|COUNTRY OF PUBLICATION : United Kingdom||IMPRINT : HarperCollins Publishers Ltd|
|LANGUAGE : English||AGE : Professional & Vocational|
|PRODUCT FORM : Paperback / softback|
WEIGHT : 420 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management