influence: The Psychology of Persuasion

influence: The Psychology of Persuasion

Cialdini, Robert B., PhD

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"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

ISBN : 9780061241895
BY (AUTHOR) Cialdini, Robert B., PhD
PUBLISHER : HarperCollins Publishers Inc PUBLICATION DATE : February 01, 2007
COUNTRY OF PUBLICATION : United States IMPRINT : HarperBusiness
LANGUAGE : English AGE : General
PRODUCT FORM : Paperback / softback
DIMENSION : 203 mm x 135 mm
WEIGHT : 295 g
SERIES : Collins Business Essentials

Economics, Finance, Business & Management