Influence: The Psychology of Persuasion
HK$190.00
DESCRIPTION :
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
PRODUCT DETAILS :
DIMENSION : 203 mm x 135 mm
WEIGHT : 295 g
SERIES : Collins Business Essentials
PRODUCT CATEGORY :
Economics, Finance, Business & Management
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
PRODUCT DETAILS :
| ISBN : 9780061241895 | |
| BY (AUTHOR) Cialdini, Robert B., PhD | |
| PUBLISHER : HarperCollins Publishers Inc | PUBLICATION DATE : February 01, 2007 |
| COUNTRY OF PUBLICATION : United States | IMPRINT : HarperBusiness |
| LANGUAGE : English | AGE : General |
| PRODUCT FORM : Paperback / softback | |
WEIGHT : 295 g
SERIES : Collins Business Essentials
PRODUCT CATEGORY :
Economics, Finance, Business & Management