Marketing Warfare
HK$200.00
DESCRIPTION :
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".
PRODUCT DETAILS :
DIMENSION : 203 mm x 140 mm
WEIGHT : 260 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management
* This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".
PRODUCT DETAILS :
| ISBN : 9780070527263 | |
| BY (AUTHOR) Ries, Al, BY (AUTHOR) Trout, Jack | |
| PUBLISHER : McGraw-Hill Education - Europe | PUBLICATION DATE : November 01, 1997 |
| COUNTRY OF PUBLICATION : United States | IMPRINT : McGraw-Hill Professional |
| LANGUAGE : English | AGE : Professional & Vocational |
| PRODUCT FORM : Paperback / softback | |
WEIGHT : 260 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management
* This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.