The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
Apple's 5 Core Principles - Now in the Palm of Your Hand!
Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades.
A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.
Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.
"If you have a retail business then this is a must read...business owners and managers in any industry can benefit from the lessons" Strategist, April 2012
PRODUCT DETAILS :
| ISBN : 9780071793209 | |
| BY (AUTHOR) Gallo, Carmine | |
| PUBLISHER : McGraw-Hill Education - Europe | PUBLICATION DATE : March 29, 2012 |
| COUNTRY OF PUBLICATION : United States | IMPRINT : McGraw-Hill Professional |
| LANGUAGE : English | AGE : Professional & Vocational |
| PRODUCT FORM : Hardback | |
WEIGHT : 516 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management
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