The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

HK$250.00

{{#has_saved}}

VIP Price

{{original}} {{/has_saved}}
No Stock
DESCRIPTION :
Apple's 5 Core Principles - Now in the Palm of Your Hand!

Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades.

A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.

Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.

"If you have a retail business then this is a must read...business owners and managers in any industry can benefit from the lessons" Strategist, April 2012



PRODUCT DETAILS :
ISBN : 9780071793209
BY (AUTHOR) Gallo, Carmine
PUBLISHER : McGraw-Hill Education - Europe PUBLICATION DATE : March 29, 2012
COUNTRY OF PUBLICATION : United States IMPRINT : McGraw-Hill Professional
LANGUAGE : English AGE : Professional & Vocational
PRODUCT FORM : Hardback
DIMENSION : 236 mm x 160 mm
WEIGHT : 516 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management

* This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.
DESCRIPTION :
Apple's 5 Core Principles - Now in the Palm of Your Hand!

Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades.

A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.

Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.

"If you have a retail business then this is a must read...business owners and managers in any industry can benefit from the lessons" Strategist, April 2012



PRODUCT DETAILS :
ISBN : 9780071793209
BY (AUTHOR) Gallo, Carmine
PUBLISHER : McGraw-Hill Education - Europe PUBLICATION DATE : March 29, 2012
COUNTRY OF PUBLICATION : United States IMPRINT : McGraw-Hill Professional
LANGUAGE : English AGE : Professional & Vocational
PRODUCT FORM : Hardback
DIMENSION : 236 mm x 160 mm
WEIGHT : 516 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management

* This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.