We Are All Weird: The Rise of Tribes and the End of Normal
HK$144.00
DESCRIPTION :
PRODUCT DETAILS :
DIMENSION : 178 mm x 129 mm
WEIGHT : 76 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.
Face it. We're all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how.
'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen
PRODUCT DETAILS :
| ISBN : 9780241209011 | |
| BY (AUTHOR) Godin, Seth | |
| PUBLISHER : Penguin Books Ltd | PUBLICATION DATE : September 24, 2015 |
| COUNTRY OF PUBLICATION : United Kingdom | IMPRINT : Penguin Books Ltd |
| LANGUAGE : English | AGE : Tertiary Education |
| PRODUCT FORM : Paperback / softback | |
WEIGHT : 76 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management