Microstyle: The Art of Writing Little Johnson, Christopher

Microstyle: The Art of Writing Little

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DESCRIPTION :
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

PRODUCT DETAILS :
ISBN : 9780393341812
BY (AUTHOR) Johnson, Christopher
PUBLISHER : WW Norton & Co PUBLICATION DATE : July 23, 2012
COUNTRY OF PUBLICATION : United States IMPRINT : WW Norton & Co
LANGUAGE : English AGE : General
PRODUCT FORM : Paperback / softback
DIMENSION : 211 mm x 140 mm
WEIGHT : 209 g

PRODUCT CATEGORY :
Language & Linguistics

* This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.
DESCRIPTION : Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal. PRODUCT DETAILS : ISBN : 9780393341812 BY (AUTHOR) Johnson, Christopher PUBLISHER : WW Norton & Co PUBLICATION DATE : July 23, 2012 COUNTRY OF PUBLICATION : United States IMPRINT : WW Norton & Co LANGUAGE : English AGE : General PRODUCT FORM : Paperback / softback DIMENSION : 211 mm x 140 mm WEIGHT : 209 g PRODUCT CATEGORY : Language & Linguistics * This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.