For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
HK$220.00
DESCRIPTION :
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola , Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
PRODUCT DETAILS :
DIMENSION : 231 mm x 158 mm
WEIGHT : 702 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola , Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
PRODUCT DETAILS :
| ISBN : 9780465029174 | |
| BY (AUTHOR) Pendergrast, Mark | |
| PUBLISHER : INGRAM PUBLISHER SERVICES US | PUBLICATION DATE : May 14, 2013 |
| COUNTRY OF PUBLICATION : United States | IMPRINT : Basic Books |
| LANGUAGE : English | AGE : Tertiary Education |
| PRODUCT FORM : Paperback / softback | |
WEIGHT : 702 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management