Kellogg on Advertising and Media: The Kellogg School of Management
HK$299.00
DESCRIPTION :
In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
PRODUCT DETAILS :
DIMENSION : 233 mm x 160 mm
WEIGHT : 506 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management
In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
PRODUCT DETAILS :
| ISBN : 9780470119860 | |
| EDITED BY Calder, Bobby J., FOREWORD BY Kotler, Philip | |
| PUBLISHER : John Wiley and Sons Ltd | PUBLICATION DATE : April 04, 2008 |
| COUNTRY OF PUBLICATION : United Kingdom | IMPRINT : John Wiley & Sons Ltd |
| LANGUAGE : English | AGE : Professional & Vocational |
| PRODUCT FORM : Hardback | |
WEIGHT : 506 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management