The Power of Persuasion: How We're Bought and Sold

9780471763178
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DESCRIPTION :
'An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other - and how and why they work (or don't)...The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of "Friends", you'll know where to turn' - Slashdot.org. 'If you're like most people, you think advertising and marketing work - just not on you. Robert Levine's "The Power of Persuasion" demonstrates how even the best-educated cynics among us can be victimized by sales pitches' - "The Globe and Mail". 'Levine puts [his] analysis in the service of his real mission - to arm the reader against manipulation' - "The Wall Street Journal".'This wonderful book will change the way you think and act in many realms of your life' - Philip Zimbardo former president, American Psychological Association.

PRODUCT DETAILS :
ISBN : 9780471763178
BY (AUTHOR) Levine, Robert
PUBLISHER : John Wiley & Sons Inc PUBLICATION DATE : February 15, 2006
COUNTRY OF PUBLICATION : United States IMPRINT : John Wiley & Sons Inc
LANGUAGE : English AGE : Professional & Vocational
PRODUCT FORM : Paperback / softback
DIMENSION : 234 mm x 161 mm
WEIGHT : 376 g

PRODUCT CATEGORY :
Society & Social Sciences

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