Insanely Simple: The Obsession That Drives Apple's Success

Insanely Simple: The Obsession That Drives Apple's Success

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DESCRIPTION :
"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But its worth it in the end, because once you get there, you can move mountains". (Steve Jobs, "BusinessWeek", May 25, 1998). To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory. As a creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. "Insanely Simple" is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organization. Reading "Insanely Simple", you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

PRODUCT DETAILS :
ISBN : 9780670921188
BY (AUTHOR) Segall, Ken
PUBLISHER : Penguin Putnam Inc PUBLICATION DATE : June 07, 2012
COUNTRY OF PUBLICATION : United States IMPRINT : Portfolio
LANGUAGE : English AGE : Tertiary Education
PRODUCT FORM : Paperback / softback
DIMENSION : 234 mm x 153 mm
WEIGHT : 317 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management
DESCRIPTION :
"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But its worth it in the end, because once you get there, you can move mountains". (Steve Jobs, "BusinessWeek", May 25, 1998). To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory. As a creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. "Insanely Simple" is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organization. Reading "Insanely Simple", you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

PRODUCT DETAILS :
ISBN : 9780670921188
BY (AUTHOR) Segall, Ken
PUBLISHER : Penguin Putnam Inc PUBLICATION DATE : June 07, 2012
COUNTRY OF PUBLICATION : United States IMPRINT : Portfolio
LANGUAGE : English AGE : Tertiary Education
PRODUCT FORM : Paperback / softback
DIMENSION : 234 mm x 153 mm
WEIGHT : 317 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management