Distribution Channels: Understanding and Managing Channels to Market
HK$500.00
DESCRIPTION :
Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.
Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.
Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.
PRODUCT DETAILS :
DIMENSION : 230 mm x 155 mm
WEIGHT : 620 g
PRODUCT SAFETY : CPSIA choking or other US hazard warning -No California Proposition 65 hazard warning necessary
PRODUCT CATEGORY :
Economics, Finance, Business & Management
* This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.
Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.
Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.
Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.
PRODUCT DETAILS :
| ISBN : 9780749462697 | |
| BY (AUTHOR) Dent, Julian | |
| PUBLISHER : Kogan Page Ltd | PUBLICATION DATE : June 03, 2011 |
| COUNTRY OF PUBLICATION : United Kingdom | IMPRINT : Kogan Page Ltd |
| LANGUAGE : English | AGE : Tertiary Education |
| PRODUCT FORM : Paperback / softback | |
WEIGHT : 620 g
PRODUCT SAFETY : CPSIA choking or other US hazard warning -No California Proposition 65 hazard warning necessary
PRODUCT CATEGORY :
Economics, Finance, Business & Management
* This is a fixed price item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.