Sandler Rules: 49 Timeless Selling Principles and How to Apply Them

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When salespeople know the rules, they get results.

All prospects lie, all the time. Never ask for the order. Get an I.O.U. for everything you do. Don't spill your candy in the lobby.

Until now, these unique rules (and 45 more) were given out only to Sandler Trainingsm clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules.

Using Eric Berne's Transactional Analysis, Mr. Sandler devised a selling system and distilled 49 unforgettable rules that are frank, sometimes fun and always easy to put to use. Sandler Training CEO David Mattson, co-author of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing and referral generation.

ISBN : 9780982255483
BY (AUTHOR) Mattson, David
PUBLISHER : Pegasus Media World PUBLICATION DATE : March 01, 2009
COUNTRY OF PUBLICATION : United States IMPRINT : Pegasus Media World
LANGUAGE : English AGE : Undergraduate
PRODUCT FORM : Paperback / softback
DIMENSION : 155 mm x 230 mm
WEIGHT : 464 g

Economics, Finance, Business & Management