It's a Jungle in There: Inspiring Lessons, Hard-won Insights, and Other Acts of Entrepreneurial Daring

9781402762895
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DESCRIPTION :
This book offers would-be entrepreneurs a new way of utilising creativity to achieve their dreams. Schussler's insights provide entertainment, education and ample food for thought for all business people aspiring to their next level of success. As a burgeoning businessman in the 1980s, Steven Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true, even turning his home into a rainforest, complete with indoor waterfall, in order to have a prototype to show potential investors. Drawing from his own life and business triumphs, Schussler offers would-be entrepreneurs a new way of utilising creativity to achieve their dreams. He distills his principles for entrepreneurs on a budget and also reveals the ways in which his lessons, from self-branding to developing strategic partnerships, can work in larger corporations. Just like his famous themed restaurants, Schussler's insights provide entertainment, education and ample food for thought for all business people aspiring to their next level of success.

PRODUCT DETAILS :
ISBN : 9781402762895
BY (AUTHOR) Schussler, Steven, WITH Karlins, Marvin, PhD
PUBLISHER : Sterling Publishing Co Inc PUBLICATION DATE : November 01, 2010
COUNTRY OF PUBLICATION : United States IMPRINT : Union Square Press
LANGUAGE : English AGE : General
PRODUCT FORM : Hardback
DIMENSION : 210 mm x 140 mm

PRODUCT CATEGORY :
Economics, Finance, Business & Management