One Plus One Equals Three: A Masterclass in Creative Thinking

One Plus One Equals Three: A Masterclass in Creative Thinking

HK$145.60
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ORIGINAL PRICE $208.00 SALE PRICE $145.60

DESCRIPTION :

How do you make something out of nothing?

One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.

From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.

Praise for Creative Mischief

'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty

'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)



PRODUCT DETAILS :
ISBN : 9781447287032
BY (AUTHOR) Trott, Dave
PUBLISHER : Pan Macmillan PUBLICATION DATE : June 01, 2015
COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Macmillan
LANGUAGE : English AGE : General
PRODUCT FORM : Hardback
DIMENSION : 203 mm x 138 mm
WEIGHT : 367 g

PRODUCT CATEGORY :
Health, Relationships & Personal development

*This is a fixed price & non-returnable item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.

ORIGINAL PRICE $208.00 SALE PRICE $145.60

DESCRIPTION :

How do you make something out of nothing?

One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.

From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.

Praise for Creative Mischief

'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty

'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)



PRODUCT DETAILS :
ISBN : 9781447287032
BY (AUTHOR) Trott, Dave
PUBLISHER : Pan Macmillan PUBLICATION DATE : June 01, 2015
COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Macmillan
LANGUAGE : English AGE : General
PRODUCT FORM : Hardback
DIMENSION : 203 mm x 138 mm
WEIGHT : 367 g

PRODUCT CATEGORY :
Health, Relationships & Personal development

*This is a fixed price & non-returnable item. Promo codes, coupons, special online offers and promotions, VIP or member's discount cannot be used in conjunction with this item.