Big Data: The Essential Guide to Work, Life and Learning in the Age of Insight

Big Data: The Essential Guide to Work, Life and Learning in the Age of Insight

HK$176.00

{{#has_saved}}

VIP Price

{{original}} {{/has_saved}}
Low Stock Alert: We have only one left in stock. Quick, click ADD TO CART to buy the last one.
DESCRIPTION :
New and expanded edition.

An International Bestseller - Over One Million Copies Sold!

Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.

Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.

We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit?

In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

PRODUCT DETAILS :
ISBN : 9781473647206
BY (AUTHOR) Cukier, Kenneth, BY (AUTHOR) Mayer-Schonberger, Viktor
PUBLISHER : John Murray Press PUBLICATION DATE : January 10, 2017
COUNTRY OF PUBLICATION : United Kingdom IMPRINT : John Murray Publishers Ltd
LANGUAGE : English AGE : General
PRODUCT FORM : Paperback / softback
DIMENSION : 198 mm x 129 mm
WEIGHT : 224 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management
Reference, Information & Interdisciplinary subjects
DESCRIPTION :
New and expanded edition.

An International Bestseller - Over One Million Copies Sold!

Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.

Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.

We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit?

In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

PRODUCT DETAILS :
ISBN : 9781473647206
BY (AUTHOR) Cukier, Kenneth, BY (AUTHOR) Mayer-Schonberger, Viktor
PUBLISHER : John Murray Press PUBLICATION DATE : January 10, 2017
COUNTRY OF PUBLICATION : United Kingdom IMPRINT : John Murray Publishers Ltd
LANGUAGE : English AGE : General
PRODUCT FORM : Paperback / softback
DIMENSION : 198 mm x 129 mm
WEIGHT : 224 g

PRODUCT CATEGORY :
Economics, Finance, Business & Management
Reference, Information & Interdisciplinary subjects