Innovation: Create an Idea Culture, Redefine Your Business, Grow Your Profits
HK$99.00
DESCRIPTION :
"Innovation" shows readers how to recognize innovation opportunities, create successful products, services, and businesses, and launch them in the marketplace. Unlike ordinary volumes on "business creativity", this practical book shows you how to identify real needs in the marketplace and then make money from products and services that fill those needs. Innovation is not a mystery; it's a process. This practical little volume teaches readers: take ideas to the next level by evaluating and testing them; protect their ideas through licensing and partnerships; and use corporate alliances, joint ventures, and marketing to leverage their product or service. Devoid of fluff, "Innovation" shows readers everything they need to know to stay competitive in a shifting marketplace.
PRODUCT DETAILS :
DIMENSION : 178 mm x 102 mm
PRODUCT CATEGORY :
Economics, Finance, Business & Management
"Innovation" shows readers how to recognize innovation opportunities, create successful products, services, and businesses, and launch them in the marketplace. Unlike ordinary volumes on "business creativity", this practical book shows you how to identify real needs in the marketplace and then make money from products and services that fill those needs. Innovation is not a mystery; it's a process. This practical little volume teaches readers: take ideas to the next level by evaluating and testing them; protect their ideas through licensing and partnerships; and use corporate alliances, joint ventures, and marketing to leverage their product or service. Devoid of fluff, "Innovation" shows readers everything they need to know to stay competitive in a shifting marketplace.
PRODUCT DETAILS :
| ISBN : 9781598691542 | |
| BY (AUTHOR) Gorman, Tom | |
| PUBLISHER : Adams Media Corporation | PUBLICATION DATE : June 29, 2007 |
| COUNTRY OF PUBLICATION : United States | IMPRINT : Adams Media Corporation |
| LANGUAGE : English | AGE : Professional & Vocational |
| PRODUCT FORM : Paperback / softback | |
PRODUCT CATEGORY :
Economics, Finance, Business & Management