Fortune the Greatest Business Decisions of All Time

Fortune the Greatest Business Decisions of All Time

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DESCRIPTION :
Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counter-intuitive - they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his auto workers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all times. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

PRODUCT DETAILS :
ISBN : 9781603209786
BY (AUTHOR) Harnish, Verne
PUBLISHER : Time Inc Home Entertaiment PUBLICATION DATE : November 01, 2013
COUNTRY OF PUBLICATION : United States IMPRINT : Time Inc Home Entertaiment
LANGUAGE : English AGE : General
PRODUCT FORM : Hardback
DIMENSION : 216 mm x 152 mm

PRODUCT CATEGORY :
Economics, Finance, Business & Management
DESCRIPTION :
Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counter-intuitive - they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his auto workers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all times. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

PRODUCT DETAILS :
ISBN : 9781603209786
BY (AUTHOR) Harnish, Verne
PUBLISHER : Time Inc Home Entertaiment PUBLICATION DATE : November 01, 2013
COUNTRY OF PUBLICATION : United States IMPRINT : Time Inc Home Entertaiment
LANGUAGE : English AGE : General
PRODUCT FORM : Hardback
DIMENSION : 216 mm x 152 mm

PRODUCT CATEGORY :
Economics, Finance, Business & Management