HBR Guide to Building Your Business Case (HBR Guide Series)

HBR Guide to Building Your Business Case (HBR Guide Series)

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DESCRIPTION :
Get your idea off the ground. You've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: * Spell out the business need for your idea * Align your case with strategic goals * Build the right team to shape and test your idea * Calculate the return on investment * Analyze risks and opportunities * Present your case to stakeholders

PRODUCT DETAILS :
ISBN : 9781633690028
BY (AUTHOR) Sheen, Raymond, WITH Gallo, Amy
PUBLISHER : Harvard Business Review Press PUBLICATION DATE : July 07, 2015
COUNTRY OF PUBLICATION : United States IMPRINT : Harvard Business Review Press
LANGUAGE : English AGE : Professional & Vocational
PRODUCT FORM : Paperback / softback
DIMENSION : 229 mm x 127 mm
WEIGHT : 213 g
SERIES : HBR Guide

PRODUCT CATEGORY :
Economics, Finance, Business & Management
DESCRIPTION :
Get your idea off the ground. You've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: * Spell out the business need for your idea * Align your case with strategic goals * Build the right team to shape and test your idea * Calculate the return on investment * Analyze risks and opportunities * Present your case to stakeholders

PRODUCT DETAILS :
ISBN : 9781633690028
BY (AUTHOR) Sheen, Raymond, WITH Gallo, Amy
PUBLISHER : Harvard Business Review Press PUBLICATION DATE : July 07, 2015
COUNTRY OF PUBLICATION : United States IMPRINT : Harvard Business Review Press
LANGUAGE : English AGE : Professional & Vocational
PRODUCT FORM : Paperback / softback
DIMENSION : 229 mm x 127 mm
WEIGHT : 213 g
SERIES : HBR Guide

PRODUCT CATEGORY :
Economics, Finance, Business & Management