Hbr's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with Bonus Article "customer Loyalty Is Over

9781633693067
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DESCRIPTION :
A year's worth of management wisdom, all in one place.

We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips.

This book will inspire you to:

Reconsider what keeps your customers coming backCreate visualizations that send a clear messageAssess how quickly disruptive change is coming to your industryBoost engagement by giving your employees the freedom to break the rulesUnderstand what blockchain is and how it will affect your industryGet your product in customers' hands faster by accelerating your research and development phase

This collection of articles includes "Customer Loyalty Is Overrated," by A.G. Lafley and Roger L. Martin; "Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making," by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; "Visualizations That Really Work," by Scott Berinato; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "How to Pay for Health Care," by Michael E. Porter and Robert S. Kaplan; "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "Let Your Workers Rebel," by Francesca Gino; "Why Diversity Programs Fail," by Frank Dobbin and Alexandra Kalev; "What So Many People Don't Get About the U.S. Working Class," by Joan C. Williams; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; and "The Edison of Medicine," by Steven Prokesch.

PRODUCT DETAILS :
ISBN : 9781633693067
BY (AUTHOR) Kahneman, Daniel, BY (AUTHOR) Kaplan, Robert S., BY (AUTHOR) Martin, Roger L., BY (AUTHOR) Porter, Michael E.
PUBLISHER : Harvard Business Review Press PUBLICATION DATE : October 31, 2017
COUNTRY OF PUBLICATION : United States IMPRINT : Harvard Business Review Press
LANGUAGE : English AGE : General
PRODUCT FORM : Paperback / softback
DIMENSION : 210 mm x 140 mm
SERIES : HBR's 10 Must Reads

PRODUCT CATEGORY :
Economics, Finance, Business & Management
Health, Relationships & Personal development

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