The small BIG: Small Changes that Spark Big Influence

The small BIG: Small Changes that Spark Big Influence

Martin, Steve

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At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.

the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

ISBN : 9781781252758
BY (AUTHOR) Cialdini, Professor Robert B., BY (AUTHOR) Goldstein, Noah, BY (AUTHOR) Martin, Steve
PUBLISHER : Profile Books Ltd PUBLICATION DATE : August 06, 2015
COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Profile Books Ltd
LANGUAGE : English AGE : General
PRODUCT FORM : Paperback / softback
DIMENSION : 198 mm x 129 mm
WEIGHT : 323 g

Economics, Finance, Business & Management
Society & Social Sciences