How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

9781784970598
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DESCRIPTION :

Why do most people know what an Ewok is, even if they haven't seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did 'Jedi' become an officially recognised religion? When did the films' merchandising revenue manage to rival the GDP of a small country?

Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long.

'It's impossible to imagine a Star Wars fan who wouldn't love this book. There are plenty of books about Star Wars, but very few of them are essential reading. This one goes directly to the top of the pile' Booklist (starred review).



PRODUCT DETAILS :
ISBN : 9781784970598
BY (AUTHOR) Taylor, Chris
PUBLISHER : Head of Zeus PUBLICATION DATE : October 09, 2014
COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Head of Zeus
LANGUAGE : English AGE : General
PRODUCT FORM : Paperback / softback
DIMENSION : 234 mm x 153 mm

PRODUCT CATEGORY :
The Arts