Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Cialdini, Robert B., PhD

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Influence established Cialdini as the world's foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.

ISBN : 9781847941428
BY (AUTHOR) Cialdini, Robert B., PhD
PUBLISHER : Cornerstone PUBLICATION DATE : September 08, 2016
COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Random House Business Books
LANGUAGE : English AGE : General
PRODUCT FORM : Paperback / softback
DIMENSION : 234 mm x 153 mm
WEIGHT : 560 g

Economics, Finance, Business & Management
Health, Relationships & Personal development